Inside The Case

The Rolex Oyster Perpetual, the watch that started it all

December 7, 2025

Long before Rolex became the world’s most recognisable luxury watchmaker, before the Submariner, the Daytona, the Explorer, the Datejust or the GMT-Master, there was one idea that changed everything: a watch that could survive real life. Not the boardroom, not the jewellery window,  but water, dust, shock, sweat, and the unpredictable chaos of the everyday. […]

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The first watch on the Moon, and the legend that followed

November 22, 2025

Before smartphones, digital timers, or even the simplest onboard computers, a team of NASA engineers sat in Houston staring at a single, almost unbelievable goal: to put a human on the Moon and bring them safely home. While rockets, spacecraft, and mission protocols evolved at breathtaking speed, one quiet constant sat in the background. a […]

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Designed for a Pioneer, The Cartier Santos and the Birth of the Pilot’s Watch

November 11, 2025

At the dawn of the 20th century, long before wristwatches became commonplace, a friendship between two visionaries would reshape watchmaking forever. In 1904, Louis Cartier created a timepiece for his friend, Brazilian aviator Alberto Santos-Dumont, who needed to tell the time mid-flight without reaching for a pocket watch. What Cartier designed was revolutionary: a flat, square-cased wristwatch, […]

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From Wartime Skies to Modern Wrists – The Fascinating Story of the Rolex Air-King.

October 24, 2025

In the 1940s, as the Second World War unfolded across Europe, British Royal Air Force pilots faced a challenge beyond enemy fire, they needed absolute precision to navigate the skies. Many of them turned to Rolex Oysters, spending their own money on these robust, waterproof watches that could withstand turbulence and pressure when issued timepieces […]

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